Beretta Holding has announced the acquisition of Holland & Holland Ltd., which is one of the most iconic gunmakers in the world. According to the Beretta Holding Group, this acquisition solidifies their commitment to the key UK market in the post-Brexit era. To our knowledge, all the shares of Holland & Holland were previously owned by the French luxury group Chanel.
Read more in Beretta Holding’s announcement:
Beretta Holding expands its presence in the UK with the prestigious acquisition of Holland & Holland
Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd. The deal takes effect from February 1, 2021 (terms and conditions are not disclosed).
Holland & Holland is one of the foremost brands in British gun-making, serving elite international clients with the world’s finest handmade shotguns and rifles.
Beretta Holding has been looking to acquire a premium luxury brand, and Holland and Holland is a fitting partner, fulfilling all the elements of finest gun making; a rich history, independent manufacturing facilities and outstanding products.
Beretta Holding wishes to preserve the precious heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftmanship.
Pietro Gussalli Beretta, President and CEO of Beretta Holding has declared: “This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important UK market, where we are already active with our well-established distribution subsidiary.”
Included in the deal is the prestigious Holland & Holland Shooting Ground, located in West London, which boasts some of the finest facilities in the UK.
Beretta Holding is committed to the shooting sports sector and has a proud history of investing in brands that come under its umbrella and will continue to do so with its newest acquisition, Holland & Holland, to the benefit of this famous gunmaker.
In 2013 Miles visited The Holland & Holland Flagship Store in London. In 2016 I did the same thing, and I’ve been there many times since. TFB has also visited The Beretta Gallery in London, and if you don’t have the possibility to travel and visit these flagship stores please enjoy our little stories.
You can also check “A visit to James Purdey & Sons – British gunmaker of London” and “Imperial War Museum London” articles.
What do you think of Beretta Holding’s move? Let us know in the comments below.
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